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- About us
about us.
We make your business visible: Alpha Brand is your partner from Schlanders for workwear, promotional textiles, promotional products, branding and web solutions – all from a single source.
- 30+years of team experience
- 2025founded
- 4people
Our story
young. experienced. local.
After ten years as co-founder and managing director of Alpi Group, Alexander Peer founded Alpha Brand in April 2025 – with a team that brings over 30 years of combined experience.
Why Alpha Brand? Because businesses today need more than goods. Anyone running a workshop, a hotel or a club does not want to deal with five suppliers – one for workwear, one for the logo, one for printing, one for the website and one for social media. Clothing, brand and online presence belong together: they tell the same story and should look the same.
That is exactly why we founded Alpha Brand – one contact who kits out your team, prepares and applies your logo cleanly and makes sure you are found online too. Visible. Wearable. Clickable.
Our focus is on workwear, promotional textiles and promotional products, complemented by graphic and web design. We work for businesses in the trades, industry, hospitality, care and healthcare, and for clubs – and tailor every solution to the identity of each company.
we make your business visible!
Our services
everything from one source.
- 01
Workwear & PPE
Workwear, company clothing and safety shoes from over 150 brands – matched to the job, sector and budget.
Workwear - 02
Promotional textiles & products
T-shirts, hoodies and caps for teams and clubs, plus promotional products and corporate gifts with your logo.
Promotional Products - 03
In-house branding
We do embroidery and DTF textile printing in-house in Schlanders – plus screen printing, patches and laser engraving.
To decoration - 04
Custom Production
Caps, shirts, jackets, towels and much more in your own design – some from just 10 pieces.
Custom Production - 05
Graphic Design & Print
Logo design and concepts for corporate fashion and promotional products – plus brochures, catalogues, notepads and business cards, fully printed.
Learn more - 06
Websites & AI
Custom websites that are found on Google and in AI search, Web-ID from €1,890, AI solutions and AI consulting – for businesses of every size.
Discover websites - 07
Social Media & Content
Photos, videos and copy that suit your brand – plus management of your social media channels with strategy and campaigns.
More about content - 08
Advertising agency
Website, social media, graphic design, print, promotional textiles and promotional products from one source – with one contact.
To the advertising agency - 09
Online Shop
In our online shop you can order selected items around the clock – with your logo on request.
To the shop
Our team
the people behind alpha brand.
Personal, approachable and experienced from many projects – from sales and graphic design to marketing.
Alexander Peer
Owner
- Sales
- Key accounts
- Web design
- Marketing
- Product management
Sabrina Weiss
Administration & customer service
- Customer service
- Order processing
- Administration
- Purchasing
Fredy Fahrner
Graphic design
- Graphic design
- Logo design
- Concept development
- Branding
Eliah Hell
Marketing
- Marketing
- Social Media
- Video production
- Graphic design
Milestones
our journey.
Alpha Brand founded
Launch of Alpha Brand v. GmbH with the aim of making businesses in South Tyrol visible in every way.
New head office in Schlanders
Moved into our premises in the Vetzan business park 27/k – with office, branding and consultation under one roof.
150+ brands, our own online shop & Web-ID
Workwear, promotional textiles and promotional products from leading brands, our Branding Wear online shop and websites with Web-ID for businesses of every size.
Who we work for