terms.

This English version is provided for information only. In case of doubt, the German or Italian version is legally binding.

Alpha Brand v. GmbH · Last updated: July 2026 · Italian version: alpha-brand.eu/it/cgc

Part A – General Provisions

1. Scope and Provider

These General Terms and Conditions apply to all deliveries and services provided by

Alpha Brand v. GmbH
Gewerbegebiet Vetzan 27/k 39028 Schlanders (BZ), Italy
Tel.: +39 0473 310 800
E-mail: info@alpha-brand.eu · PEC: alphabrand@pec.it
VAT No.: IT03297840211 · REA: BZ-248334

(hereinafter “Alpha Brand”), in particular to (a) the supply of workwear, corporate fashion, promotional products and promotional textiles, including their decoration (Part B), (b) services in the fields of graphic design, websites and online marketing (Part C), and (c) the use of the application “Alpha Brand Powertool – Social” (Part D). Deviating terms of the customer shall apply only if Alpha Brand has expressly agreed to them in writing; by placing an order, the customer waives the application of its own purchasing conditions. With regard to consumers, mandatory statutory provisions, in particular those of the Italian Consumer Code (Codice del Consumo, Legislative Decree 206/2005), remain unaffected.

2. Conclusion of Contract and Written Form

Offers and cost estimates from Alpha Brand are subject to change and non-binding unless expressly designated as binding; this also applies to stated delivery times. A contract is concluded by written order confirmation (including by e-mail) or by performance of the delivery or service. Verbal agreements become effective only upon written confirmation. For orders placed via the online shop, the ordering and contract information displayed there applies in addition.

3. Changes to Orders

Costs arising from subsequent changes to an order at the customer’s request will be charged to the customer.

4. Preliminary Work

Concepts, drafts, graphic design work, samples and comparable preliminary work performed at the customer’s request will be charged even if the order is subsequently not placed.

Part B – Supply of Workwear, Promotional Products and Promotional Textiles

5. Prices and Payment

Unless otherwise stated, all prices are in euros plus statutory VAT and any shipping and decoration costs. Unless otherwise agreed, invoices are due net without deduction within 14 days of the invoice date; different payment terms require agreement. In the event of late payment, the statutory default interest for commercial transactions applies (Legislative Decree 231/2002); further deliveries may be withheld until outstanding claims have been settled.

6. Delivery, Transfer of Risk, Force Majeure

Unless otherwise agreed, goods are shipped from Alpha Brand’s warehouse. Risk passes to the customer upon handover of the goods to the customer or – in the case of shipment – to the carrier, unless otherwise mandatorily provided by law. Partial deliveries are permitted to a reasonable extent. Events of force majeure and delays at upstream suppliers for which Alpha Brand is not responsible extend delivery periods accordingly and do not give rise to claims for damages.

7. Artwork and Intellectual Property Rights

The customer alone is liable for the legal admissibility of the artwork provided by the customer (logos, lettering, motifs, texts). The customer shall indemnify Alpha Brand against all third-party claims arising from the infringement of copyrights, trademark rights or other intellectual property rights.

8. Print Approval

Proofs and press proofs approved by the customer (“print approval”) are binding. Errors in the artwork identified after approval has been given are not the responsibility of Alpha Brand.

9. Tolerances, Over-/Under-Delivery

For production-related reasons, over- or under-deliveries of up to 10% of the quantity ordered are permitted; the quantity actually delivered will be invoiced. Minor deviations customary in the industry in the execution, colour, position and size of decorations, as well as colour variations between production batches of textiles, do not constitute a defect.

10. Personalised Goods

Goods made, printed, embroidered or otherwise personalised to the customer’s specifications are excluded from exchange and return, to the extent permitted by law.

11. Retention of Title

The goods delivered remain the property of Alpha Brand until full payment has been made (Art. 1523 et seq. Italian Civil Code).

12. Notice of Defects and Warranty

The statutory warranty rights apply. In business transactions (B2B), the customer must inspect the goods immediately upon receipt; obvious defects must be notified in writing within 8 days of delivery, hidden defects immediately upon discovery (Art. 1495 Italian Civil Code). Minor deviations within the meaning of clause 9 do not entitle the customer to raise a complaint. With regard to consumers, the mandatory provisions of the Codice del Consumo apply.

Part C – Services: Graphic Design, Websites, Online Marketing

13. Scope of Services

For services in the fields of graphic & design, the creation and maintenance of websites, and online marketing (including social media management and ad placement), clauses 14 to 19 apply in addition. The scope and content of the services are set out in the respective offer or order confirmation.

14. Customer Cooperation

The customer shall provide all content, data, access credentials and approvals required for the provision of the services (e.g. texts, images, logos, login details for domains, hosting and social media accounts) in good time and in a suitable form. Delays attributable to missing or late cooperation extend agreed deadlines accordingly; any additional effort resulting from this may be charged.

15. Revision Rounds and Acceptance

Unless otherwise agreed, one round of revisions per design service is included in the price; further changes will be charged on a time-and-materials basis. Submitted drafts and completed services are deemed accepted if the customer does not raise written, substantiated objections within 10 days or puts the service into productive use (e.g. publication of the website).

16. Rights of Use

Upon full payment, the customer receives the rights of use to the work results created that are required for the contractually intended purpose. Open working files (e.g. graphic source files) are not owed and will only be handed over subject to a separate agreement. Alpha Brand remains entitled to use design elements, methods and know-how developed in the course of providing the services for other purposes.

17. Websites and Third-Party Services

Domains, hosting, licences for themes/plugins and comparable third-party services – where arranged through Alpha Brand – are procured in the name and for the account of the customer or under the terms of the respective provider; Alpha Brand accepts no liability for their availability or changes to them. After a website has been handed over, the customer is responsible for its content and its legal compliance (including legal notice, data protection, cookies), unless ongoing support has been agreed.

18. Online Marketing, No Guarantee of Success

Online marketing services (including social media management, content creation, ad placement, search engine optimisation) are services; no particular economic success, reach, rankings or engagement figures are owed or guaranteed. Decisions by the platforms (e.g. rejection of ads, restriction of visibility, account suspensions, algorithm changes) lie outside Alpha Brand’s sphere of influence. Advertising budgets paid to platforms are borne by the customer; they are not part of Alpha Brand’s fee unless expressly agreed otherwise.

19. Term and Termination of Ongoing Support

Unless otherwise agreed, contracts for ongoing services (e.g. monthly social media packages, website maintenance) are concluded for an indefinite period and may be terminated with one month’s notice to the end of a month; services already provided in the current month will be charged. Agreed allowances (e.g. posts per month) expire at the end of the month unless otherwise agreed.

Part D – Use of the Application “Alpha Brand Powertool – Social”

20. Description of Services

The application enables authorised users to create and schedule content for social media platforms (in particular Facebook, Instagram, LinkedIn, TikTok, YouTube and Google Business Profile), to publish it via the official interfaces (APIs) of the respective platforms, and to retrieve related statistics. The application is used by Alpha Brand internally and as part of social media management services for customers.

21. Connection with Third-Party Platforms

Use of the application requires the user to maintain their own accounts with the respective social media platforms and to grant the application access via the platform’s official authorisation procedure (OAuth). The use of the platforms themselves is governed exclusively by their own terms of use and policies (including those of Meta, LinkedIn, TikTok and Google/YouTube). The user may revoke granted access permissions at any time in the settings of the respective platform or within the application.

22. Obligations of Users of the Application

• The user publishes via the application only content that they are entitled to use and publish (in particular with regard to copyrights, trademark rights and personality rights).
• The user complies with the policies of the respective social media platforms.
• Login credentials for the application must be treated confidentially and must not be disclosed to third parties.
• Misuse, in particular the distribution of unlawful content or spam, is prohibited and entitles Alpha Brand to block access immediately.

23. Availability of the Application

Alpha Brand strives to ensure high availability of the application but does not guarantee uninterrupted accessibility. Maintenance work, technical faults and changes to or restrictions of the interfaces of third-party platforms may temporarily impair use. Alpha Brand accepts no liability for decisions and measures taken by third-party platforms (e.g. rejection, deletion or restricted visibility of posts, account suspensions).

Part E – Final Provisions

24. References

Alpha Brand is entitled to present the customer as a reference, stating its name and logo, and to depict and publish deliveries and services provided in all business areas – in particular delivered and decorated products (e.g. team outfits), graphic design work, websites created and social media presences managed – for reference and self-promotion purposes (e.g. on the website, social media, in catalogues and presentations), unless the customer objects in writing and no confidentiality has been agreed.

25. Liability

Alpha Brand is liable without limitation for intent and gross negligence and, in accordance with statutory provisions, for injury to life, body or health. In cases of simple negligence, Alpha Brand is liable only for breach of material contractual obligations and limited to foreseeable damage typical of the contract. Mandatory statutory liability provisions, in particular with regard to consumers, remain unaffected.

26. Data Protection

Information on the processing of personal data can be found in our privacy policy. It also describes how users of the application can request the deletion of their data.

27. Changes to These Terms

Alpha Brand may amend these Terms and Conditions with effect for the future, in particular in the event of changes to the scope of services or the legal framework. The current version is available at alpha-brand.eu/de/agb.

28. Severability Clause

Should individual provisions of these Terms and Conditions be or become invalid, the validity of the remaining provisions shall remain unaffected.

29. Applicable Law, Place of Performance and Jurisdiction

Italian law applies, excluding the UN Convention on Contracts for the International Sale of Goods (CISG). The place of performance for delivery and payment is Alpha Brand’s registered office in Schlanders (BZ). The exclusive place of jurisdiction for disputes with business customers is – to the extent permitted by law – Bolzano, Italy. With regard to consumers, the statutory places of jurisdiction apply.

Alpha Brand v. GmbH · Gewerbegebiet Vetzan 27/k · 39028 Schlanders (BZ) · VAT No. IT03297840211 · REA BZ-248334 · PEC: alphabrand@pec.it · July 2026