workwear & promotional products for the puster valley.
For hotels, ski areas and winter sports businesses, trades and commerce in Bruneck, Innichen, Sand in Taufers, Olang and throughout the Puster Valley: workwear, winter clothing, promotional products, graphic design and websites.
- 2 hrsapprox. drive from Schlanders
- Wintercatalogue 2026
- DTFprinted in-house
Alpha Brand in the Puster Valley
ready for the season.
Alpha Brand supplies workwear, work clothing, promotional textiles and promotional products to businesses in Bruneck and the Puster Valley – branded with your logo and tailored to the season and the job. Our base is in Schlanders, about two hours away; we advise you by appointment on site or in Vetzan and coordinate everything else by phone and email.
In the Puster Valley, winter tourism and hospitality shape the year for many businesses. For teams working outdoors, warm, weatherproof jackets and good layers matter; in the hotel, a neat, consistent look from reception to spa. Then there are the trades and commercial businesses from Bruneck to Innichen that need hard-wearing workwear with clear company branding.
- Winter jackets, softshells, fleeces and beanies with your logo
- Hotel and restaurant clothing for all departments
- Planning well ahead of the winter and summer seasons
- Consultation by appointment at your premises in the Puster Valley
Outdoors in winter
warm, visible, recognisable.
Anyone working at sub-zero temperatures at the lift, on the slopes or on a building site needs clothing that keeps them warm, allows movement and makes the team recognisable.
- Layering: technical shirt, fleece or knitwear and a weatherproof outer jacket
- Visibility: hi-vis and reflective details for work in poor visibility
- A logo that lasts: embroidery or patches on jackets, beanies and caps
- Outdoor brands: for example Helly Hansen and Schöffel Pro from our catalogues
Industries in the Puster Valley
from the slopes to the workshop.
- hotel
Hotels
A consistent look for reception, service, kitchen, spa and housekeeping – easy to reorder for seasonal staff too.
Catering & Hotels - winter sports
Ski areas & ski schools
Weatherproof team jackets, fleeces and beanies with a clearly visible logo for lift, slope and service teams.
Workwear - huts
Mountain huts & hospitality
Hard-wearing, easy-care clothing for mountain huts, restaurants and bars – including après-ski venues.
Catering & Hotels - trades
Trades & construction
Stretch work trousers, winter jackets and safety shoes for trade businesses and construction companies.
Trades & Industry - industry
Industry & commerce
Workwear, hi-vis and PPE for production and warehouses around Bruneck.
Trades & Industry - wellness
Wellness & health
Light, easy-care clothing for spas, therapy, practices and care.
Healthcare & Care
Services
everything for businesses in the puster valley.
From winter jackets to websites – one contact, one consistent brand image.
- clothing
Workwear Bruneck
Work clothing for indoors and outdoors, for hotels, huts, workshops and building sites.
Workwear - textiles
Promotional Textiles
Team jackets, hoodies, shirts and beanies – for ski schools, clubs and events.
Promotional Textiles - products
Promotional products Bruneck
Guest gifts, winter gifts and giveaways for guests, customers and employees.
Promotional Products - decoration
Embroidery & printing
Embroidery and textile printing in-house in Schlanders, reflective prints and patches.
Branding - custom
Custom Production
Your own beanies, labels and pieces in your colours – when standard products are not enough.
Custom Production - graphic design
Graphic designer for Bruneck
Logo, property brochure, flyers and business cards – designed and printed ready to use.
Graphic design service - web
Web design Puster Valley
Websites with SEO and GEO so that guests and customers can find you – individually built or as Web-ID from 1.890 €.
Websites - social
Social Media
Photos and videos of your property, team and season – for your website and social media.
Social Media & Content
Working together
how we work with businesses in the puster valley.
Plan ahead
Get in touch well before the season starts – that leaves time for selection, samples and decoration.
Proposal by email
We send you suitable models from our catalogues and an initial assessment.
On-site appointment
We clarify fitting and logo position at your premises in the Puster Valley or at ours in Schlanders.
Delivery & restocking
Delivery to you; for new seasonal staff, you reorder the same pieces.
catalogues for winter and hotel.
Winter collection, hotel uniforms, workwear and promotional products for businesses in the Puster Valley. Also for outdoors: Helly Hansen and Schöffel Pro, for the hotel Kentaur.
Other regions
in the rest of the province too.
Our regional pages for all of South Tyrol.
Customer reviews
what our customers say.
5.0 out of 5 · 10 reviews on Google
SEHR kompetente Mitarbeiter, TOP Beratung und GUTE Produkte! Immer wieder gerne!
Dunja G.Google review
Schnell und zuverlässig. Immer erreichbar und hilfsbereit. Vielfalt an Produkten und individuellen Lösungen.
AndyGoogle review
Super Chef, super Team, super Beratung, super Qualität! Was will man mehr, weiter so!
Stefanie T.Google review
questions from the puster valley
Do you also come to the Puster Valley?
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Yes, by appointment we advise you on site in Bruneck and the Puster Valley. As the drive from Schlanders takes about two hours, we prepare appointments in advance by phone or email.
How does delivery to the Puster Valley work?
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After your approval, we coordinate sourcing, decoration and delivery to you. Delivery time depends on availability, quantity and decoration; we give you the date before you place the order.
When should we order winter clothing?
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As early as possible before the season starts. Especially for larger quantities with decoration, this leaves enough time for samples, sizes and approval.
Which decoration lasts on winter jackets?
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Embroidery and patches are best suited to jackets and beanies; DTF printing also works for fine details. What fits depends on the jacket material – we check this in advance.
Can seasonal staff be outfitted later?
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In many cases, yes. We record items, colours, sizes and logo positions and recommend ranges that remain available for longer.
Do you also design websites and social media for hotels in the Puster Valley?
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Yes. We build individual websites with SEO and GEO or the Web-ID from 1.890 €, and produce photos, videos and copy for social media.