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frequently asked questions.

Answers on workwear, promotional textiles, promotional products, decoration, graphic design, websites, AI, content and social media – short, honest and from practice.

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Workwear

What counts as workwear?

Protective and functional clothing, corporate wear for a consistent appearance and, depending on the application, PPE. The clothing should suit the job, the team and the brand image.

Which industries benefit from workwear with a logo?

Especially trades, industry, construction, logistics, catering, hospitality, and medical and care. Consistent clothing strengthens recognition, team spirit and professionalism.

How do I find the right workwear?

What matters is the area of use, the strain and the freedom of movement. Based on this, we choose the material, features and decoration.

Do you also offer PPE?

Yes, our catalogues include protective solutions for various activities. We clarify which make sense in a consultation.

Which decoration options are available?

Depending on the textile, embroidery, various printing methods or special solutions. The deciding factors are durability, appearance and washing stress.

Where is the best place for the logo?

The left chest, back and sleeves are common. Where there is customer contact, a clearly visible back print is often an advantage.

Can names or departments be added?

Yes, for example first names, job titles or locations – this helps internally and in customer contact.

Which logo file formats do you need?

Vector files such as AI, EPS or PDF are ideal. We check pixel files and, if necessary, prepare them through our graphic design service.

Are there minimum quantities?

That depends on the product and the method. Decoration is generally possible from just one piece, and reorders can be planned in.

Can we try on samples or sizes?

Yes. On request we provide size samples and advise on fit – this avoids incorrect orders.

How does sizing work for a team?

Size sets or fitting appointments, an order list per person and consistent standards for each department have proven effective.

How long does delivery take?

That depends on availability, quantity and decoration. We usually deliver decorated goods within around two to three weeks of approval.

Can we reorder later?

Yes, it's easiest with a few recurring models. We help you put the range together.

Which brands does Alpha Brand carry?

Among others ENGEL, Schöffel PRO, BP Workwear, BLÅKLÄDER and FHB Workwear – depending on the area of use.

Is there lightweight summer workwear?

Yes, with breathable materials and suitable cuts for the warmer months.

How do you care for decorated workwear?

Follow the care label, choose the right washing temperature and avoid tumble-drying too hot. We provide specific care tips at the start of the project.

What information do you need for a quick quote?

Industry, quantity, type of item, type of decoration, logo file and preferred date.

Why is a consistent corporate wear concept worthwhile?

It improves recognition, looks professional in customer contact and strengthens team spirit – with coordinated cut, colour and decoration.

Promotional Textiles

What counts as promotional textiles?

Shirts, polos, hoodies, jackets, caps, bags and similar items that make your company visible with a logo or graphic.

For which occasions are promotional textiles worthwhile?

For trade fairs, events, sponsorship, team clothing, competitions or employee gifts. For them to be worn willingly, quality, fit and design have to be right.

Which items are requested most often?

Polos, T-shirts, hoodies, caps, beanies and bags. What suits depends mainly on how they will be used.

How do I choose the right quality?

First we clarify whether the use is one-off or regular, then we check fabric weight, workmanship and fit. A higher-quality textile is often worth it.

Which printing techniques are there?

The technique depends on the design, quantity and material. Depending on the project, we consider screen printing and DTF printing, for example.

Are there express solutions for events?

For urgent requirements, we check items available immediately and the fastest suitable decoration. The sooner the logo, quantity and sizes are fixed, the better.

What if our logo changes?

We clarify together what needs to be adjusted and, on request, create guidelines so that new productions match the current line.

Are there sustainable or fairly produced options?

Yes, depending on the category there are textiles made from more sustainable materials or with certified standards.

Do you handle projects throughout South Tyrol?

Yes. From our location in Vetzan, we serve companies throughout South Tyrol and beyond – from consultation to implementation.

Promotional Products

What counts as promotional products?

Products that make your brand visible – such as pens, notebooks, bottles, bags or power banks, as a giveaway, thank-you or gift.

For which occasions are promotional products worthwhile?

For trade fairs, events, openings, recruiting, anniversaries and Christmas – and internally, for example during onboarding.

How do I find the right item?

Three questions help: who receives it, where will it be used and what impression should it leave?

Are there high-quality gifts instead of giveaways?

Yes, for example tech accessories, premium bottles, business notebooks or sets – what matters is usefulness, quality and clean decoration.

Print or engraving?

Engraving looks high-quality and is very durable, especially on metal. Print offers more colours and is suitable for plastics and larger areas.

Is personalisation possible?

Often yes, for example names on bottles or notebooks – this adds value, especially for employee and premium gifts.

What does a good promotional product cost?

There are price tiers: giveaways for many contacts, mid-range for existing customers and teams, and premium for special occasions. We decide on the right mix together.

Which items work well in South Tyrol?

Items that are used every day: drinking bottles, bags, notebooks, umbrellas, caps or charging accessories.

Are there sets or gift boxes?

Yes, for example for onboarding, Christmas or events – we help with the selection and the overall look.

How do you avoid items that look cheap?

With good item quality, clean decoration and a coherent, uncluttered design.

Custom production

What distinguishes custom production from decoration?

With decoration, we personalise an existing product. With custom production, the textile itself is made to your specifications – with your own colours, details or labels.

Are there minimum quantities?

Usually yes, depending on how extensively the product is customised. After a short briefing, we tell you the economically sensible quantity.

How does the process work?

Clarify requirements, define design and corporate identity, approval – followed by production and delivery.

How long does custom production take?

Depending on the scope, around 1 to 6 months – depending on material, sample and quantity. We state the exact schedule in the quote.

What does approval mean?

The binding confirmation of position, size and execution before production – it serves to avoid mistakes.

Does the decoration withstand industrial laundering?

That depends on the technique, material and use. High-quality transfers and embroidery are considered robust; we choose the solution to suit everyday use.

Will a reorder be identical?

In most cases yes, if model, material, colour and specification are documented and available. There may be variations between dye batches – we check this in advance.

Branding

What is textile decoration?

Textiles or accessories are given a logo, lettering, names or a design – professionally and fit for everyday use.

Which types of decoration does Alpha Brand offer?

Mainly embroidery, various textile printing methods, laser engraving and custom work. We do embroidery and DTF printing in-house in Schlanders.

When is embroidery the best choice?

For a classy, long-lasting and wash-resistant look, for example on work jackets, polos, caps or bags.

What is textile printing particularly suitable for?

For T-shirts, hoodies, sports and promotional textiles with colourful, detailed designs – even for small runs.

What is laser engraving?

A precise, long-lasting method for hard surfaces such as metal, wood or leather – often used on bottles, pens or keyrings.

Which positions are common for logos?

Left or right chest, sleeve, back or accessories such as caps, aprons and bags.

What should be considered with designs?

Fine details, small fonts and colour gradients can be reproduced more or less well depending on the method – we check the design and textile together.

Can we supply our own textiles?

Often yes. We check the material, surface and suitability of the method in advance.

What influences the price?

Quantity, method, design size, number of colours and details, and the effort involved in the design work.

Graphic design service

What does the graphic design service include?

Design and print files – such as logos, business cards, flyers, brand manuals and preparation for textile decoration.

My logo only exists as a JPG/PNG – is that OK?

Usually yes. A vector file is often needed for a clean result – if necessary, we redraw the logo.

What does "vectorising a logo" mean?

The logo is rebuilt as a scalable graphic – important for embroidery, screen and transfer printing, and for very large or very small designs.

Do you create print files for DTF or transfer printing?

Yes, tailored to the method and textile – including size, spacing and legibility.

Do you also create embroidery files?

Yes, we prepare the design for the embroidery machine. We clarify any necessary simplifications in advance.

Can you match CI colours (Pantone/CMYK)?

As far as technically possible – depending on the textile colour, printing method and foil. If necessary, we suggest alternatives.

Do you also create completely new designs?

Yes. We optimise existing templates or develop completely new designs.

Do you create print files for business cards and flyers?

Yes, print-ready with bleed, safety margin, suitable resolution and the right colour mode.

Do you also supply the finished print products?

Yes. We design brochures, catalogues, notepads, letterheads and business cards and, on request, deliver them fully printed.

Websites & AI

What is the difference between a custom website and the Web-ID?

We develop the custom website freely around your goals – with its own design, features and comprehensive SEO and GEO optimisation. The Web-ID is our website package from €1,890: quick to implement, bilingual and with a clearly defined scope.

What does GEO mean?

GEO stands for Generative Engine Optimisation. We prepare content so that AI search tools such as ChatGPT, Gemini or Google's AI Overviews understand your business, summarise it correctly and recommend it.

Which AI solutions do you offer?

For example, AI assistants for your website and customer enquiries, automated quotes, emails and documents, AI-assisted texts and translations, and analyses of your data – tailored to your processes.

How much does the Web-ID cost?

The Web-ID is available from €1,890, including German and Italian versions. We set out the exact scope in your quote in advance.

Is the Web-ID eligible for funding?

Depending on the call for applications and eligibility, via the digitalisation funding in South Tyrol – we provide the necessary documents.

Is the website optimised for mobile?

Yes, for smartphone, tablet and PC – and designed for fast loading times.

In which languages is the website delivered?

Bilingual in German and Italian. If you don't have your own translation, we create the Italian version by machine translation.

Where do images and videos come from?

From an online catalogue – you can send your own media at any time. On request, we also take care of photo and video production.

Can I keep my domain and email?

Yes. We handle the technical switchover, and your mailboxes remain in place without interruption.

How do later changes work?

The quickest way is a short message – we implement changes as agreed.

Content production

What does content production mean at Alpha Brand?

We plan and create photos, videos, texts and graphics for websites, social media and campaigns.

Do I have to provide a concept?

A rough direction is enough. We work out the structure – a clear goal makes production more efficient.

How does a shoot work?

We define subjects, locations, people, schedule and visual style, work from a shot list on the day of the shoot and then hand over the edited selection.

Do employees have to appear on camera?

That's voluntary. Alternatives are detail shots, hands, processes or spaces.

Do you also produce reels and short videos?

Yes – planned so that several videos come out of one session.

In which formats will I receive the content?

Portrait for reels and stories, landscape for website and YouTube, square for certain posts – photos web-optimised and, on request, in print resolution.

Can one shoot deliver content for several weeks?

Yes – photos, clips, quotes, behind-the-scenes, FAQ posts and seasonal variations from a single session.

Social media marketing

What is social media marketing?

Planning, creating and publishing content, paid ads if required, and analysis – for more visibility, trust and enquiries.

Which platforms make sense?

Instagram for visuals, Facebook for regional reach and LinkedIn for professional topics – depending on the target group and offering.

How quickly will you see results?

Organically, social media is something you build over weeks to months. Ads allow goals to be tested more quickly.

How often should you post?

Consistency counts more than frequency: one to four posts per week plus stories are a solid basis.

What to post when "nothing is really happening"?

Project insights, before and after, team and values, tips, FAQs, testimonials, events or job ads.

How do you measure success?

Depending on the goal, via reach, website clicks, enquiries or applications – not just likes. We define the metrics in advance.

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