privacy policy.

This English version is provided for information only. In case of doubt, the German or Italian version is legally binding.

Information pursuant to Art. 13 of Regulation (EU) 2016/679 ("GDPR") · Last updated: July 2026 · Versione italiana: alpha-brand.eu/it/datenschutz-privacy

We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the processing of personal data when you use our website, our online shop and our application "Alpha Brand Powertool – Social". Personal data is any data that can be related to you personally, e.g. name, address, email address, user behaviour.

Controller

The controller within the meaning of Art. 4(7) GDPR is:

Alpha Brand v. GmbH
Gewerbegebiet Vetzan 27/k · 39028 Schlanders (BZ), Italy
Tel.: +39 0473 310 800 · Email: info@alpha-brand.eu · PEC: alphabrand@pec.it
VAT No.: IT03297840211 · REA: BZ-248334

1. Collection of personal data

1.1 Contact via form or email

When you contact us by email or via the contact form, the data you provide (email address and, where applicable, name and telephone number) is stored in order to answer your enquiry. The data is deleted as soon as it is no longer required, or its processing is restricted where statutory retention obligations apply.

1.2 Automatically collected data

When the website is used purely for information purposes, we only collect the personal data that your browser automatically transmits to our server: IP address, date and time of the request, time zone difference to GMT, content of the request (specific page), access status/HTTP status code, amount of data transferred, referring website, browser, operating system and its interface, language and version of the browser. The legal basis is Art. 6(1)(f) GDPR (legitimate interest).

1.3 Voluntarily provided data

Data provided voluntarily via the website (e.g. by email or form) is processed in order to provide the requested services, to fulfil contractual, tax and legal obligations, and for administration and accounting.

1.4 Online shop

When you place orders in our online shop, we process the data required to perform the contract (name, address, email address, telephone number, order and invoice data). The legal basis is Art. 6(1)(b) GDPR (performance of a contract) and Art. 6(1)(c) GDPR (statutory retention obligations).

Our shop is operated via the e-commerce platform Shopify (Shopify International Ltd., Ireland); Shopify processes order and customer data on our behalf, and data may be transferred to affiliated companies outside the EU (including Canada and the USA) on the basis of appropriate safeguards (adequacy decisions, standard contractual clauses). Payment data is processed directly by the respective payment service provider; we pass shipping data on to the commissioned carrier.

1.5 Cookies

This website uses cookies. For further information, please refer to our cookie policy.

2. Processing of personal data

2.1 Legal bases

Processing is carried out in accordance with the GDPR on one of the following legal bases (Art. 6(1)): consent of the data subject, performance of a contract, legal obligation, vital interests, legitimate interest of the controller, public interest or exercise of official authority.

2.2 Disclosure to third parties

Personal data is not disseminated. It is disclosed to service providers (e.g. delivery, payment processing, email dispatch, hosting) solely for the purpose of providing the requested services and in accordance with the applicable regulations; otherwise only where there is a legal obligation to do so.

2.3 Storage period

The data collected is stored only for as long as is necessary to provide the services or as required by statutory retention obligations.

2.4 Data security

We take technical and organisational measures to protect personal data against unauthorised access, loss, alteration or unauthorised disclosure. Transmission via our website is SSL-encrypted (https). For confidential communications we recommend alternative channels, as complete security cannot be guaranteed by email.

2.5 Minors

The website is not directed at minors. Data of minors is not knowingly collected.

3. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, with IP anonymisation enabled. The information generated by cookies is transmitted to and stored by Google; Google processes this data on our behalf. Further information: google.de/policies/privacy

4. External services

4.1 Google Maps

We use Google Maps to display our location. When the page is accessed, your IP address may be transmitted to Google.

4.2 Google Web Fonts

To display fonts correctly, the website loads fonts from Google servers. In doing so, your IP address may be transmitted to Google.

4.3 Google Ads / conversion tracking

We use Google Ads with conversion tracking. The cookies do not contain any personal data and expire after 30 days.

4.4 Links to social media

When clicked, the social media links on the website transmit your IP address to the respective provider. These are simple links, not plugins.

4.5 Facebook Custom Audiences

This website uses Facebook remarketing via pixel. Further information: facebook.com/about/privacy

5. Application "Alpha Brand Powertool – Social"

We operate the application "Alpha Brand Powertool – Social" for planning and publishing social media content. In the course of its use, we process the following data:

• Account and authorisation data: access tokens (OAuth) and account, page and profile identifiers of the connected social media accounts (including Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business Profile);
• Content data: posts created, texts, images and videos, as well as scheduling data;
• Statistical data: metrics provided by the platforms on published posts (e.g. reach, interactions).

Purpose and legal basis: Processing is carried out to plan and publish content on behalf of the respective user or customer (Art. 6(1)(b) GDPR – performance of a contract) and to evaluate one's own posts (Art. 6(1)(f) GDPR – legitimate interest). Where we manage customers' social media accounts as part of support services, we process this data on behalf of the customer.

Hosting: The application is operated on our own servers within the European Union (data centre in Germany).

Revocation and deletion: Access permissions granted can be revoked at any time in the settings of the respective platform or within the application. Deletion of the data stored in the application (including access tokens) can be requested at any time by email to info@alpha-brand.eu ; deletion takes place without undue delay, unless statutory retention obligations prevent it.

6. Rights of data subjects

Data subjects have the right to: access, rectification, erasure, restriction of processing, data portability, objection to processing and withdrawal of consent given. To exercise these rights, a notification to the following address is sufficient: info@alpha-brand.eu.

Complaints may be lodged with the Italian data protection authority: Garante per la protezione dei dati personali, Piazza Venezia 11, 00187 Rome
E-mail: garante@gpdp.it · Tel.: (+39) 06.696771

7. Changes to this policy

This privacy policy is valid from July 2026. The controller reserves the right to amend or update it at any time. We recommend consulting this page regularly to stay informed of the current version.

Alpha Brand v. GmbH · Gewerbegebiet Vetzan 27/k · 39028 Schlanders (BZ) · VAT no. IT03297840211 · July 2026