workwear for catering & hotels.
From chef jackets to reception: we put together team wear for kitchen, service, bar, front desk, housekeeping and spa – to suit your property and decorated with your logo.
- Kentaurpremium partner in South Tyrol
- DTFprinted in-house
- 6areas, one look
Hospitality & Catering
first impressions wear your logo.
Alpha Brand supplies restaurants, bars and hotels in South Tyrol with workwear: chef jackets, aprons, service shirts and hotel uniforms for reception, housekeeping and spa – with logo, name or department on request. Consultations take place at our premises in Schlanders or directly at your business.
Guests quickly notice who belongs together. Matching clothing makes roles visible, strengthens team spirit and shows attention to detail. To make this work in day-to-day business, we look not only at appearance but also at fit, care and a collection that is easy to reorder later.
Already have an idea – modern, classic or alpine? Or would you like advice based on price and quality targets? Both are possible.
- Sensible sets for kitchen, service and bar instead of individual pieces
- Women's and men's cuts, with sample pieces to try on if required
- Textile printing and embroidery in-house
- One point of contact for selection, decoration and graphic design
Areas
the right fit for every area.
Every area has its own requirements. We coordinate the pieces so that everything forms one consistent look.
- kitchen
Kitchen & Patisserie
Chef jackets, chef trousers, waist aprons and bib aprons – comfortable in heat and movement, robust under frequent washing.
- service
Service & Restaurant
Shirts, blouses, waistcoats and aprons with practical pockets – for restaurant, terrace and breakfast service. Waiter uniforms with an embroidered logo look particularly high-end.
- bar
Bar & Events
Bistro and bar aprons, polos and shirts for aperitivo, events and catering – depending on the concept, also with caps or beanies.
- reception
Reception & Front Office
Blouses, shirts, waistcoats and blazers or suits for a smart, professional appearance at reception.
- housekeeping
Housekeeping & Floors
Tunics, trousers and aprons that are functional, comfortable and easy care – for long days on your feet.
- wellness
Spa & Wellness
Calm, well-groomed team wear for spa, beauty and wellness – visually coordinated with the other areas of your property.
What matters
made for long shifts.
Nothing should get in the way in the kitchen or on the floor. Good catering wear supports the team with functional details, comfortable fabrics and cuts that move with every motion.
- Freedom of movement: good fits and functional details for busy moments
- Easy care: materials and cuts that cope with stains, frequent washing and quick changes
- Materials: depending on the model, organic cotton, breathable, crease-resistant or with stretch
- Recognition: guests and team identify roles instantly
- Separate areas: through colours, cuts or subtle labelling
Alpine hotels
hotel uniforms with tradition.
Many hotels and inns in South Tyrol go for an alpine look: dirndls and traditional blouses at reception, waistcoats, Janker jackets and country-style aprons in service. We put together hotel uniforms with traditional elements so they suit your house and work day to day – comfortable, easy-care and reorderable.
We choose models to suit your concept from our brands’ catalogues and, on request, add your logo subtly.
- Reception & front desk: dirndls, traditional blouses, waistcoats or Janker jackets for a warm first impression
- Service & Stube: traditional aprons, shirts and waistcoats that match the style of your house
- Country look: checks, linen look and loden tones as a modern take on traditional dress
- Subtle logo: embroidered on waistcoat, blouse or apron
Hotel outfitter
your outfitter for team and guests.
As an outfitter for hotels and restaurants in South Tyrol, we supply more than clothing: we take care of everything that carries your logo – from the team to the guest room to your online presence. That keeps your house consistent, with one contact person.
- Team clothing for kitchen, service, bar, reception, housekeeping and spa
- Towels, bathrobes and blankets with logo – embroidered or printed, towels also custom-made with a woven-in logo
- Guest gifts and promotional items for regular guests and the start of the season
- Print products such as brochures, business cards and signage
- Website, photos and social media for your house
Logo & Decoration
embroidery or print in kitchen and service?
The decoration has to suit the textile and how it is used. Material, use and design are what count.
Process
how your team gets its new outfits.
Consultation
We clarify areas, use, quantities, budget and the look you want – in Schlanders or at your business.
Proposals & Quote
You receive suitable models, colours and decoration options with a visual mock-up.
Approval
If needed, you receive samples for sizing and a decoration proof for approval.
Production & Delivery
After approval, we decorate. Around 2–3 weeks is typical; undecorated items are often quicker.
Reorders
Items, sizes and decoration are recorded – new pieces look just like the existing ones.
Season start & staff changes
reorder instead of searching again.
Seasonal businesses in particular see frequent team changes – and with them changing sizes, quantities and requirements. To keep your look consistent anyway, we rely on a clear choice of items and collections that can be reordered.
The GeniessBar at the fishing pond in Prad shows what this looks like in practice: website, photo & video and decorated team outfits from one source.
- Fixed items per area – new staff are kitted out correctly straight away
- Documented decoration: logo position, names and departments stay identical
- Plannable additions: single sizes or items without a new selection round
- Size lists or coordinated fitting options for the whole team
catalogues for catering & hotels.
Brands for kitchen, service and hotels – including Kentaur, for which Alpha Brand is premium partner in the South Tyrol area.
Read more
goes with it.
Customer reviews
what our customers say.
5.0 out of 5 · 10 reviews on Google
Top Team, super Beratung und gute Qualität.
Silvio W.Google review
Der wohl beste Service und Beratung, die man sich vorstellen kann. Man nimmt sich die Zeit und verwirklicht seine Vorstellungen mit einem super Ergebnis. Da ist für jedem das passende Produkt dabei.
Martin G.Google review
SEHR kompetente Mitarbeiter, TOP Beratung und GUTE Produkte! Immer wieder gerne!
Dunja G.Google review
questions about catering and hotel wear
Is there a minimum order quantity?
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That depends on the product and the decoration. We will find a solution that suits your team – even for smaller initial quantities.
How do we determine sizes for our team?
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We arrange sizing so that it is practical for your business, for example with size lists or sample pieces to try on.
Which is better for aprons: embroidery or print?
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That depends on the design. Large lettering and areas can be printed very cleanly; for a high-quality, durable logo, embroidery is often ideal.
Can names or departments be added?
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Yes. Depending on the method, names, positions or teams can easily be added – even for later reorders.
Can you visually separate areas, e.g. service and housekeeping?
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Yes, for example through colours, cuts or subtle markings such as logo placement and name solutions.
Do you have solutions for seasonal businesses with changing teams?
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Yes. We record items, variants and placements. That way you can quickly add new staff without redefining everything each time.
Do you also offer dirndls and traditional wear for hotels?
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Yes. For houses with an alpine concept, we put together hotel uniforms with traditional elements – for example dirndls and traditional blouses for reception, and waistcoats, Janker jackets and aprons for service. The models come from our brands’ catalogues, with your logo on request.
Are you a hotel outfitter?
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For everything that carries your logo: we supply hotels with team clothing for every department, towels, bathrobes and blankets with logo, guest gifts, print products and, on request, website and social media.
Do you offer towels and bathrobes with logo?
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Yes. We add your logo to towels, bathrobes and blankets by embroidery or print. Towels are also custom-made with a woven-in logo – in high-low (relief) weave or jacquard weave, matched to your house colours.
Can we try the clothing on first?
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Yes – by appointment at our premises in Vetzan (Schlanders) or with sample garments at your business, whether in Merano, Bolzano or the Vinschgau.
Do you also offer classic hotel uniforms?
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Yes. We outfit hotels with modern and classic uniforms – tailored to your concept.
We only have an old logo as an image. Will that still work?
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Yes. If your file is not ideal, our graphic design service will clean up the logo so the decoration turns out well.