Everything from a single source: website, photo & video and team outfits for the GeniessBar by the fishing pond in Prad – a look that fits together online and on site.
The task
A coherent look does not come from individual measures – it comes when the website, photos, videos and team outfits fit together.
That was exactly the point of the GeniessBar project by the fishing pond in Prad: a complete package that presents the location and offer cleanly while working in everyday operations. At Alpha Brand, we combine workwear and decoration with graphic design and online presence – so that businesses in South Tyrol do not have to coordinate three service providers, but have one clear process.
Structure, content and implementation – quickly understood, easy to use, clean on mobile.
WebsitesPlanned content for the website and social media: outdoor area, terrace, food, team and atmosphere.
ContentSelection to suit use and washability – for service, kitchen and outdoors.
CataloguesEmbroidery or printing – matched to the fabric, look and everyday wear.
Embroidery or print?Website
For hospitality websites, one thing matters most: quickly understood, easy to use, clean on mobile. The website presents the location and offer clearly – and showcases photos and short clips deliberately, rather than just placing them somewhere.
Photo & video content
Good images are not just made with the camera, but with a plan. That is why we start with a clear structure – so that every format fits in the end.
Workwear & decoration
The website is one thing – the second impression is made on site. Matching clothing creates recognition, professionalism and team spirit. Our process is deliberately pragmatic:
One point of contact
The biggest advantage of “everything from a single source” is not just convenience, but consistency:
Result
The project for the GeniessBar by the fishing pond created an overall presence in which the digital impression and the real experience speak the same language: clear information, strong images – and a team that appears as a unit.
Website, photo and video content, workwear and decoration come from one point of contact. This means colours, imagery and logo are coordinated everywhere – and you do not have to coordinate several service providers.
Yes. Each component also works on its own – for example just the team outfits or just the website. The greatest benefit, however, comes when everything works together.
Especially for restaurants, hotels, trades and retail – wherever guests and customers experience a business both online and on site. We work with businesses of every size throughout South Tyrol.
That depends on the scope, the season and how quickly content and approvals are available. We agree the schedule together at the start.
Everything from a single source: website, photo & video and team outfits for the GeniessBar by the fishing pond in Prad – a look that fits together online and on site.
The task
A coherent look does not come from individual measures – it comes when the website, photos, videos and team outfits fit together.
That was exactly the point of the GeniessBar project by the fishing pond in Prad: a complete package that presents the location and offer cleanly while working in everyday operations. At Alpha Brand, we combine workwear and decoration with graphic design and online presence – so that businesses in South Tyrol do not have to coordinate three service providers, but have one clear process.
Structure, content and implementation – quickly understood, easy to use, clean on mobile.
WebsitesPlanned content for the website and social media: outdoor area, terrace, food, team and atmosphere.
ContentSelection to suit use and washability – for service, kitchen and outdoors.
CataloguesEmbroidery or printing – matched to the fabric, look and everyday wear.
Embroidery or print?Website
For hospitality websites, one thing matters most: quickly understood, easy to use, clean on mobile. The website presents the location and offer clearly – and showcases photos and short clips deliberately, rather than just placing them somewhere.
Photo & video content
Good images are not just made with the camera, but with a plan. That is why we start with a clear structure – so that every format fits in the end.
Workwear & decoration
The website is one thing – the second impression is made on site. Matching clothing creates recognition, professionalism and team spirit. Our process is deliberately pragmatic:
One point of contact
The biggest advantage of “everything from a single source” is not just convenience, but consistency:
Result
The project for the GeniessBar by the fishing pond created an overall presence in which the digital impression and the real experience speak the same language: clear information, strong images – and a team that appears as a unit.
Website, photo and video content, workwear and decoration come from one point of contact. This means colours, imagery and logo are coordinated everywhere – and you do not have to coordinate several service providers.
Yes. Each component also works on its own – for example just the team outfits or just the website. The greatest benefit, however, comes when everything works together.
Especially for restaurants, hotels, trades and retail – wherever guests and customers experience a business both online and on site. We work with businesses of every size throughout South Tyrol.
That depends on the scope, the season and how quickly content and approvals are available. We agree the schedule together at the start.
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