In brief
- First clarify how it’ll be used – outdoors or indoors, lots of movement or static work, visibility needed or not.
- Softshell is the standard for many businesses; with changing temperatures, a layering system is often more practical than one thick jacket for everything.
- Use high-visibility clothing specifically where it’s needed – and set 1–2 standard models per team with a fixed logo placement.
When companies look for a work jacket, it’s rarely about “a nice jacket”. It’s about equipment, availability, a consistent appearance – and making sure employees can simply keep working in wind, cold or drizzle without constantly freezing or sweating.
This article looks at how to choose work jackets for your employees so that they work in everyday use – and how to organise procurement.
First the job, then the jacket
Before comparing models, it’s worth clarifying a few points within the team:
- Do employees work mainly outdoors or frequently move between indoors and outdoors?
- Are there tasks involving lots of movement (installation, service) or rather static work (for example site security)?
- Is visibility relevant (on-site traffic, roadside areas, storage yards)?
These questions decide whether a lightweight team jacket is enough – or whether you need winter-proof work jackets, possibly even PPE work jackets for your business.
Softshell is often the standard – and that makes sense
Many businesses end up with softshell work jackets because softshell covers a lot at once: weatherproof enough for everyday use, comfortable when moving and visually “clean” for a professional look.
Typical uses
- Installation & service (lots of movement, changing conditions)
- Logistics and warehousing with outdoor work
- Trades, when you’re not constantly working in heavy rain
If for you “rain really mustn’t matter”, rainproof work jackets or clearly defined waterproof solutions are often the better choice.
Winter jacket or layering system?
In South Tyrol it’s not unusual for the day to start cold and become much milder by midday. For many businesses, a layering system is more practical than “one thick jacket for everything”:
- Softshellas an all-rounder
- Fleece or insulating layerfor cold days
- Winter jacket or parkafor outdoor work and longer periods standing still
So when equipping teams, you don’t just think “warm”, but about combinations you can plan – especially when several departments with different uses need to be equipped. You’ll find suitable models for the cold season in our Winter catalogue.
High-vis & PPE: where it’s really needed
High-visibility work jackets aren’t about looks, but about safety and clear rules within the company. If on-site traffic, roadside areas or dark outdoor areas play a role, hi-vis in bulk orders can quickly become an issue.
Important when purchasing: not every department automatically needs high-vis. It often makes sense to equip specific teams (for example logistics and traffic areas) rather than putting all teams in the same category across the board. That saves budget and prevents clothing from becoming “unpopular” in everyday use.
The underrated part: size management & reorders
The best jacket is of little use if it can’t be reordered or has to be chosen anew every time.
Practical tip
Set 1–2 models as standard per team and define the branding placement right away. That keeps the look consistent – even when new employees join or items need replacing.
This is the fastest route to a consistent appearance without chaos. To find out how logos stay put on jackets, read our article Embroidery or print?
We have several catalogues with work jackets – such as softshell, winter and high-vis. You can browse them at your leisure, and if needed we’ll recommend models to suit your use and budget.
